You weren’t made for the pace that leaves no space.
You are meant for beauty that breathes, rituals that restore, and a softness that still holds strength.
This is your return.
A curated pause in the noise.
A gentle rebellion against burnout, perfection, and the endless scroll.
Here, you’ll find stories stitched with sentiment, offerings wrapped in intention, and a rhythm that honors your becoming. Every collection, every word, every detail is shaped to feel like a quiet inhale, a reminder that tending to yourself is not indulgence, but inheritance.
Whether you're building a home, reclaiming your creativity, or simply searching for something that feels like you, you belong here.
Rooted in elegance.
Wrapped in warmth.
Made for the woman who leads with soul.
What We Believe
Velouria is less about having a perfect aesthetic and more about making space for the things that matter. It's about giving yourself the grace and space to begin again.
A sanctuary for the ones who:
- Find magic in light through a curtain
- Keep handwritten notes tucked in books
- Believe beauty is meant to be felt, not just seen
- Wear their softness like quiet armor
- Move slower, but never with less intention.
This is a place to find more meaning in your everyday.
Mission
To create a sanctuary of slow beauty and soul-deep belonging - where story meets substance, and you are invited to come home to yourself.
House of Velouria exists to soften the noise, celebrate the in-between, and offer timeless goods and gentle guidance for women who carry both fire and tenderness in equal measure.
Vision
You are not here to perform.
You are here to feel. To root. To rise slowly.
We envision a world where women are nourished by what surrounds them - where their spaces, their rituals, and their work reflect the truth of who they are becoming.
A world where softness is strength. Where beauty heals. Where community is built through presence, not pressure.
House of Velouria is not a trend. It is a legacy of intention passed gently from one season to the next.
Values
01. Reverence over rush
We honor slowness as sacred. Nothing here is hurried because real beauty takes its time.
02. Story as sanctuary
Your narrative matters. We weave meaning into every offering, inviting you to see yourself not just as a consumer, but as a co-creator.
03. Quiet confidence
Rooted in grace, not grandeur. We don’t speak to fill space, we speak to offer depth. Our voice is soft, but it waits for the right moment. When we speak, we mean it.
04. Modern heirlooms
From our goods to our gatherings, we create what lasts. What lingers. What is meant to be passed on.
05. Wholeness for women
You are more than what you produce. We celebrate your complexity, and create spaces that hold both ambition and ease.
From the Founder
This space began as a whisper. A flicker of candlelight in a too-bright world. I was craving slower days, softer hours, and rituals that made life feel like mine again. But if I’m being honest, Velouria also began because I couldn’t sit still. My notebooks overflowed with half-finished thoughts. My shelves, with almosts. And I kept chasing ideas like they might outrun me.
So I built Velouria. Not as a brand, but as a balm.
It’s a home for both sides of me; the restless creator and the soft romantic. And maybe, it’s a home for you too. For those who feel deeply and move fast. Who crave beauty with meaning, stories with weight, objects with soul.
Here, you’ll find timeless treasures, reflections that read like love letters, and a quiet kind of rebellion that blends old-world elegance with everyday life. My hope is that something here makes you feel seen. Like a breath you didn’t know you were holding just got to soften and land.
Thank you for being here, truly.
Here’s to beauty with depth, and to a life that feels like your own.
With warmth,
Joscelyn
Moments That Made Us
2023 - The seed of Velouria is planted.
2024 - Stories begin to take shape in paper journals.
2025 - Official Launch
Things to come... Seasonal anthologie releases, community of like-minded villagers, timeless treasures, and retreats.